Work With What You've Got

A client found themselves with a big pile of end-of-lines, samples and damaged packaging items they'd been given by a friendly supplier. They wanted to let everyone know about it, without spending a bunch of money. You know how it goes.

When considering something like this, you've got to take a good look at the resources you've got to work with, in this case they had their website, Facebook page, a customer database and a tiny budget. My advice; use everything!

Step 1. Create an effective banner for the website homepage
Step 2. Create an email to send out to the database
Step 3. Share email on Facebook (or if you'd prefer, create a Facebook specific post
Step 4. Boost the Post on Facebook

By 'Boosting the Post' you can choose a far smaller budget than if you were 'Promoting the Page' (in this case, we entered a daily budget of only $1.50). You can also specify a target market and the duration of the promotion. 

All of this took a couple of hours to get sorted, and within a day of the campaign starting some of the items sold out! If that's not success, I don't know what is.

So if you've got something you want to "go loud" about but think you don't have the means to do it justice, just remember that an effective campaign can cost less than $20,

Until next time...
​Fx