Sometimes More is just too much

I had a client last year who I struggled with for a couple of reasons, the main one being that I found that they were trying to do too much and it diluted their brand and service.

I tried to encourage them to "keep things simple" and focus on their main service and do it really well, but they weren't having it. It was their belief that five different services they were trying to sell were all part of one big package, and it all made sense if I really thought about it. I did what I could with the budget and time constraints and then just had to walk away knowing that at least I had tried to leave her business in a better state in which I had found it.

I have since found out that the business is struggling more so than it was. They continue to focus on the other (and in my opinion, lesser) parts of the business instead of just going big with the one area they seem to do really well at. I feel sad for them that things aren't going their way, I really did hope they would be able to make a better go of it but things just keep dwindling.

So, I guess my point for this post is that sometimes more is just too much. Offering a whole bunch of different services doesn't always mean that more clients and more money will come your way. Its better to focus on your core business and really nail it, before trying to diversify. Build your brand and market presence and then who knows, maybe all your other talents will be used on day.

Until next time...
​Fx