Keeping Up With Social Media

Scrolling through my newsfeed the other day I came across yet another 'Sponsored' post but this time I actually took the time to read it. This ad was offering me the chance to attend a free webinar that would tell me all about the pending changes that Facebook and Instagram were going throw at me. Why not, I thought so I signed my life away.

The webinar was run by Samantha English of Retail Marketing Academy and it lasted just shy of an hour. It was an interesting hour that I believe has helped me understand what it is to try and properly market a business on these mega social media platforms.

I'm not going to share everything that was outlined in the webinar but these stats really stood out to me, so perhaps you will find it interesting too...

• There are 1.3 billion Facebook users in the world (approximately 2.3 million of those are right here in New Zealand)
• 75% of those users login to check their newsfeed daily
• And of those people who check every day, they tend to refresh their feed 11-15 each day

Seriously, that's massive!

And the data that Facebook has on us is incredible, which means that businesses are able to drill down pretty far so they can speak to who they really need to. That's a good or slightly disturbing thing depending on how you feel about Big Brother etc.

So, how did I feel after the webinar? It just reinforced to me that Facebook is where its at. You really don't need to spend much money on your marketing, you just need to spend it smartly. And Facebook, allows you to do that.

Exciting (and challenging) times ahead I say.

Until next time...
Fx