Keeping It Simple

Simple [adjective]; easy to understand, deal with, use etc.

I've been working on a website build for a client and upon sending them the first mock-up, I received the feedback that it was really simple but they liked it.

The simple look and feel of the website doesn't truly represent the amount of work that's gone into creating it. I created a simple yet high impact site for the client because that's what works best, in my opinion at least.

Flashy websites annoy me; who wants to wait 30 seconds or more for a whizz-bang intro to play, or a new image to open up every time I accidentally hover my mouse over a different part of the screen? Not me.

There are a few simple rules I try to adhere to when working on websites;

• ​White space is your friend
• Write the talk
• Images leave no confusion
• Celebrate the wins!

I won't go into too much detail on those here (if you're curious, just ask), but hopefully you get what I'm saying. I do wonder though; would anyone turn away from a service provider if they thought their website were simple as opposed to flashy?

Hopefully not.

Until next time...
Fx