Do's and Don'ts

​Anyone can market their own business online, but there are a few tips and tricks to get the best results:

1. DO use the same language as your customers, i.e. if you're not using the same terminology to describe your product/service, they won't find it.
2. DON'T just link to your homepage, take them to the exact product/service you're promoting.
3. DO put your phone number or email on every page; make it as easy as possible for a customer to contact you.
4. DON'T neglect the sign-up function! Regular communication with visitors/customers keeps you top-of-mind.
5. DO remember to encourage people for "add on" purchases with phrases like "You Might Like..." or "Other Customers Also Bought..."

Until next time...

​Fx