Creating A Buzz

Some companies really know how to create a big buzz about themselves which turns into big bucks... here are some tips on how you can try to replicate the results:

1. Build a sense of exclusivity; by making your product available to only a small set of people just makes everyone want to try it, a great example of this is the Black Box by SampleCo.
2. Associate your product with something else; partnering your product with another product helps create a scenario in the customers' minds as to when they would need/want your product.
3. Shock your customers into talking about your product; you know what they say, "any publicity is good publicity".

Until next time...
​Fx