Category: Tips And Tricks

Delegate, rhymes with celebrate!

25/11/2015

If you've managed to turn something you're good at (and enjoy) into a business, that's awesome! Well done you.

If your business is growing and is successful, then not only do you deserve a high five, you also need to start thinking about taking some key steps towards becoming more efficient and effective. Delegating doesn't mean handing over the reins and losing your grip over the business, its more about freeing you up to do the things you are best at.

Why not consider delegating some of these key areas:

Accounting/Bookkeeping; ain't nobody got no time for sending out invoices and payroll, unless that's your actual job.
Admin; if your diary management, emails, phone calls are taking up most of your day, you may just need a PA.
Customer Service; face-to-face with clients is great, but not if it means you're neglecting more important tasks.
Data Entry; a necessary evil if your business is succeeding, save it up (if you can) and then outsource!
Marketing; whilst you do need to stay in the mix and participate in the overall strategy, find someone who can take care of the day-to-day stuff like ads, writing copy, website management etc.
Packing and Shipping; your time may not be best served by stuffing boxes and licking envelopes, unless you treat it as stress relief.
Production; even if your business is all about handmade products, you will eventually need to consider bringing a trusted team to help keep up with orders.
Website; designing, updating, and general maintenance can be done by someone who knows what they're doing and enjoys doing it.
Writing; even if you're brilliant at wrtiing, you may not have the time to sit down and let the creative juices flow. Get someone else to come up with the first draft, and then add your own spin.

If you're looking for someone to help with #'s 5, 8 and 9... you're in the right place!

Until next time...
Fx

Ain't Nobody Got No Time For That

9/11/2015

Over the past few years, I've worked with various CMS (Content Management System) programmes to maintain various websites. Most of the time I find them to be intuitive and easy-to-navigate, which means I can get away with not reading the heavy duty user manual (hence this post title).

I enjoy learning how each website is built and discovering the best way to use the system to make it work for the business it represents. It's pretty great when even the smallest of tweaks make a big difference, like changing the colour of the background (helpful hint: "white space is your friend").

I do find it pretty frustrating when I come across a pricey CMS that is so weirdly laid out that even trying to find where to edit the home page is like trying to figure out why its still so cold this late in the year (c'mon lady sunshine, we miss you!).

For many small business owners, tricky website management programmes make simple website maintenance a task that goes into the "too hard basket". It should be reasonably quick and painless but for many, it's not.

If you are about to embark on the adventure of building your own website, please do some research into the usability of the CMS... you don't want to get stuck with something that doesn't do your business any favours.

Until next time...
Fx

Voila

4/11/2015

Ever found yourself making a point of 'liking' a companies Facebook page only to never see anything from them in your newsfeed?

There is a way to ensure you are up-to-date with everyone your favourite company, celebrity, sports team is up to... all you need to do is go to the 'Liked' button and then select the 'See First' option.

Until next time...
Fx

Creating A Buzz

29/10/2015

Some companies really know how to create a big buzz about themselves which turns into big bucks... here are some tips on how you can try to replicate the results:

Build a sense of exclusivity; by making your product available to only a small set of people just makes everyone want to try it, a great example of this is the Black Box by SampleCo.
Associate your product with something else; partnering your product with another product helps create a scenario in the customers' minds as to when they would need/want your product.
Shock your customers into talking about your product; you know what they say, "any publicity is good publicity".

Until next time...
Fx

Do's and Don'ts

21/10/2015

Anyone can market their own business online, but there are a few tips and tricks to get the best results:

DO use the same language as your customers, i.e. if you're not using the same terminology to describe your product/service, they won't find it.
DON'T just link to your homepage, take them to the exact product/service you're promoting.
DO put your phone number or email on every page; make it as easy as possible for a customer to contact you.
DON'T neglect the sign-up function! Regular communication with visitors/customers keeps you top-of-mind.
DO remember to encourage people for "add on" purchases with phrases like "You Might Like..." or "Other Customers Also Bought..."

Until next time...

Fx

Forward>>

Delegate, rhymes with celebrate!

Ain't Nobody Got No Time For That

Voila

Creating A Buzz

Do's and Don'ts

Sharing is Caring

Archives

Categories

Call or txt