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Scrolling through my newsfeed the other day I came across yet another 'Sponsored' post but this time I actually took the time to read it. This ad was offering me the chance to attend a free webinar that would tell me all about the pending changes that Facebook and Instagram were going throw at me. Why not, I thought so I signed my life away.
The webinar was run by Samantha English of Retail Marketing Academy and it lasted just shy of an hour. It was an interesting hour that I believe has helped me understand what it is to try and properly market a business on these mega social media platforms. I'm not going to share everything that was outlined in the webinar but these stats really stood out to me, so perhaps you will find it interesting too...
Seriously, that's massive! And the data that Facebook has on us is incredible, which means that businesses are able to drill down pretty far so they can speak to who they really need to. That's a good or slightly disturbing thing depending on how you feel about Big Brother etc. So, how did I feel after the webinar? It just reinforced to me that Facebook is where its at. You really don't need to spend much money on your marketing, you just need to spend it smartly. And Facebook, allows you to do that. Exciting (and challenging) times ahead I say. Until next time... Fx It's been a while since I had managed to get out and visit two of my regular clients, sure I had been emailing them reasonably often but its just not the same as visiting the stores and chatting to them face-to-face. I am so glad I got out to both stores this week.
I didn't spend a lot of time on-site, just enough to wander around to see what's new and take note of anything that would make a good story for their websites and Facebook pages. It was also a good way to remind them that I'm still here in the background doing my thing, if they need me. My visit today was particularly good timing; one of the merchandisers was there and it meant I got the inside scoop on a promotion they are running, which I can now pass on to my client's customers without delay. Win/win! I have also got a 'To Do' list as long as my arm to get on with for both clients, which is satisfying. I enjoy having a plan and getting on with things. Until next time... Fx It's been a rough couple of weeks here, sick kids and school holidays do not make for an easy time of it. Work commitments took a backseat to being mum, sometimes its the way its gotta be.
I am currently in the design stage of the Beauty Therapy project. I need to give the client a few options for how she wants the imagery for her Facebook page and website to look. The brief so far is that she doesn't want things to be too "pretty" because her salon isn't about pampering, its about beautifying yourself. I've got a few stock sites I use for this type of thing but its been tough because it seems as though when the world thinks of beauty therapy, they associate it with the exact type of things my client doesn't want to display. Makes my job a bit tougher but I do enjoy a challenge. I am going to try and give the client some images to consider, see where her preferences lie and then take it from there. Wish me luck! Until next time... Fx As mentioned in my rather pitiful previous post, I feel fortunate to have welcomed several new clients into the All Sorted family. The funny thing is that all four of these wonderful newbies are all in the creative sphere; arts and crafts.
Every time I visit one of them, I feel a bit in awe of what they sell/produce. The creativity and ingenuity that surrounds me is spectacular, and I can't help but feel so proud they have chosen me to help them "go loud" about how awesome they are. Three of these clients are well established art, craft and gift shops in Auckland and Wellington, but the one I'm going to talk about here is very small and sweet and has only just come to being earlier this year. CraftyKins is the brainchild of a creative new mum; Anne (the artist) finds seriously cute soft toys and then paints a gorgeous painting of it to sell them as a pair. I may not be describing this very well but its a lovely little business venture for the baby and child market. As this is just a new thing Anne she's trying out, she's started off using Facebook as her platform. I've created her some business cards and branded stickers to put on all of her original artworks but she's holding off on a website for now until she knows how much of a market there is for this kind of thing. If her first few months are anything to go by, I'm pretty sure a CraftyKins website won't be too far away. The main point for this post - other than welcoming CraftyKins on board - is to remind small businesses that you don't have to do everything straight away. Go at your own pace and start off doing things you know you can manage on your own. It's important to learn how to walk before you can run. Good luck Anne, and good luck CraftyKins! Until next time... Fx A client found themselves with a big pile of end-of-lines, samples and damaged packaging items they'd been given by a friendly supplier. They wanted to let everyone know about it, without spending a bunch of money. You know how it goes.
When considering something like this, you've got to take a good look at the resources you've got to work with, in this case they had their website, Facebook page, a customer database and a tiny budget. My advice; use everything! Step 1. Create an effective banner for the website homepage Step 2. Create an email to send out to the database Step 3. Share email on Facebook (or if you'd prefer, create a Facebook specific post Step 4. Boost the Post on Facebook By 'Boosting the Post' you can choose a far smaller budget than if you were 'Promoting the Page' (in this case, we entered a daily budget of only $1.50). You can also specify a target market and the duration of the promotion. All of this took a couple of hours to get sorted, and within a day of the campaign starting some of the items sold out! If that's not success, I don't know what is. So if you've got something you want to "go loud" about but think you don't have the means to do it justice, just remember that an effective campaign can cost less than $20, Until next time... Fx Ever found yourself making a point of 'liking' a companies Facebook page only to never see anything from them in your newsfeed?
There is a way to ensure you are up-to-date with everyone your favourite company, celebrity, sports team is up to... all you need to do is go to the 'Liked' button and then select the 'See First' option. Until next time... Fx |
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