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A client found themselves with a big pile of end-of-lines, samples and damaged packaging items they'd been given by a friendly supplier. They wanted to let everyone know about it, without spending a bunch of money. You know how it goes.
When considering something like this, you've got to take a good look at the resources you've got to work with, in this case they had their website, Facebook page, a customer database and a tiny budget. My advice; use everything! Step 1. Create an effective banner for the website homepage Step 2. Create an email to send out to the database Step 3. Share email on Facebook (or if you'd prefer, create a Facebook specific post Step 4. Boost the Post on Facebook By 'Boosting the Post' you can choose a far smaller budget than if you were 'Promoting the Page' (in this case, we entered a daily budget of only $1.50). You can also specify a target market and the duration of the promotion. All of this took a couple of hours to get sorted, and within a day of the campaign starting some of the items sold out! If that's not success, I don't know what is. So if you've got something you want to "go loud" about but think you don't have the means to do it justice, just remember that an effective campaign can cost less than $20, Until next time... Fx Five teams. Twenty people (aged 3 and up). Equal parts ingenuity and competitive spirit. Yep, the inaugural Waitangi Day Scavenger Hunt went pretty well. I was impressed with how business cards for Dave/David/Davies were found. It was an extremely tight finish, with team Three Fiddy narrowly beating teamRoberts Rulz back to the hub, but missing out on the prize incorrectly interpreting the "100 Club" clue. And well done to team Fire the Cannon for finishing the Hunt despite a complete lack of local knowledge. I think everyone had a good time, and I hope they'll be back next year to check out a completely new location. And who know's, maybe there'll be even more teams to get in on the action. Thank you everyone who supported my whim. Until next time... Fx  A few weeks ago I thought about what might be fun to do with the family. The usual suspects were there; Zoo, beach, playground etc. but then I thought of a Scavenger Hunt.
I've participated in my fair share of Hunts; a couple through a radio station and some with work, but none of those were what I would call family-friendly. So then I thought, "why don't I just create one?" so I have. This Waitangi Weekend, I'm inviting anyone and everyone who wants to participate in some family-friendly fun to get involved... When: Monday, 8 February from 2pm Where: Village Green, Browns Bay What: A list of "Bring Me" and "Show Me" clues, you have 2.5hrs to do it Who: Anyone, teams must have at least two people but a maximum of five There's a prize for the team who ticks off the most items in the quickest time. If you're interested, flick me an email. Until next time... Fx First off, Happy New Year!
I hope the rain and wind hasn't got you down, just remember the saying "after a hurricane, comes a rainbow"... or is that Katy Perry lyrics?! I'm sorry to say that my first post for 2016 is a bit of a rant. In the past few weeks I have visited too many websites that are ugly, hard to navigate, don't provide the right information or all of the above. It doesn't make sense to me that this far into the online game, so many places haven't put their best digital foot forward. Especially when it can be such an easy fix! I don't think websites need to have all the bells and whistles, but they should enable people to find what they need with ease and give them a positive first experience with your business. Every time I visit an unfortunate site, I feel like sending them an email saying, "hey, you can do better than that... let me help you" but I'm not sure how they would feel about that. Insulted? Or interested? Maybe I'll give it a go. I'll keep you posted. Until next time... Fx I've been a bit quiet on here lately, living life and doing actual work (yay me!) but with tomorrow bringing with it a new year, I thought it was time for some reflection.
2015 was a big year for me; The Miss turned 5, The Little Mister turned 3, we sold our house, I FINALLY went to Niue, and I quit a job that paid fairly but was deeply unsatisfying (not in that order). In doing so I ceased to be an employee for the first time in forever; which was both liberating but scary. I found myself talking to people who had backed themselves and their talents by creating a business, and I wanted to help them succeed. Anyone who believes in themselves enough to take the risk of starting a business gets my respect and admiration. It takes a certain amount of moxie to say, "Yep, I'm good at this so I'm going to offer it to the world" and then actually doing it. It takes moxie and smarts to be successful at it. To anyone out there doing things on their terms, in their own way, gets a high five from me. So here I am, attempting to follow in those people's footsteps and offering the world (or at least this part of it) my skills and know-how to try and help take their business to the next level. I'm pretty darn good at going loud about how awesome other people are, but a bit more subdued doing it for myself... 2016 is the Year of the Monkey. It's also the year that I will get my little business All Sorted and try to make a real go of it. Thank you anyone and everyone who has supported me thus far, keep watching this space. Happy New Year! Stay safe, happy and well. Fx There's a certain satisfaction you feel when publishing a website that you've been working on and improving over a period of time. I love it when the work I've done for the site, whether it be design, copy writing or just improving the flow, pleases the business owners so much that they say the magic words, "Okay, we're good to go live now!"
I'm not going to lie and say the re-design I've done for Mutts n Moggies was easy peasy; their old site had quite a few quirks and the CMS they inherited proved surprisingly tricky to navigate, but that just makes the end result just a little bit more rewarding. I hope Carley and Quintin are as happy as they've told me they are, and I hope the new look site helps take their business to the next level (it's already come up leaps and bounds in organic Google search results; yay me!). The job isn't complete yet, I still need to show them how the new site works and the best way to update their info, but that's just the finishing touches. I believe you should celebrate the wins, no matter the size. So this post is me, celebrating and sharing my little win. Until next time... Fx If you've managed to turn something you're good at (and enjoy) into a business, that's awesome! Well done you.
If your business is growing and is successful, then not only do you deserve a high five, you also need to start thinking about taking some key steps towards becoming more efficient and effective. Delegating doesn't mean handing over the reins and losing your grip over the business, its more about freeing you up to do the things you are best at. Why not consider delegating some of these key areas:
If you're looking for someone to help with #'s 5, 8 and 9... you're in the right place! Until next time... Fx Ever found yourself making a point of 'liking' a companies Facebook page only to never see anything from them in your newsfeed?
There is a way to ensure you are up-to-date with everyone your favourite company, celebrity, sports team is up to... all you need to do is go to the 'Liked' button and then select the 'See First' option. Until next time... Fx Anyone can market their own business online, but there are a few tips and tricks to get the best results:
Until next time... Fx No, not really. Although to be honest, when I think of blogging my first thought is that its almost like writing a journal. Only its one that you hope people actually will read.
I will use this platform as a way of celebrating the wins (yours and mine), as well as sharing any useful information I come across to help you guys improve the way you market/promote your business. And you never know, if I get really low on content, there's a whole world of useless but interesting information that can be explored. It would be amazing for this to become a true sharing platform, so if you read anything here that you know to be true (or false) in your experience, please comment. Until next time... Fx |
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