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I'm ever so pleased to welcome a new client to the All Sorted family; Intuitive Birth is giving me the chance to learn about their business and come up with new ways to reach their target market.
It's only been a day but Sarah-Jane has already given me a whole bunch of information about what they've done to date, and where she sees her business going in future. I haven't been able to spend too much time on it yet, but I can already see some great opportunities to spread the Intuitive word. My main focus is trying to get some real bang for her buck. As a mum I attended atenatal classes, so thankfully this isn't completely foreign to me, but I still need to do my research to ensure I get the language and audience right. I'm looking forward to it. Until next time... Fx Following on from my recent post, the client gave me what I was waiting for and I've been busy working on bits and pieces to help him and his wife start-up their new start up.
I'm taking care of the design & build of a website that will be super easy for them to manage and maintain themselves. They've chosen a logo concept which I was then able to turn into business cards, which should hopefully be with them as early as next week. As part of the design & build of the site, I had to do a bit of research into the market they're about to enter. I checked out their NZ competitors and also some overseas companies. and I was surprised to see how clinical they all seemed. Given what they're selling (all will be revealed when they're ready to launch), I would have thought selling the dream as opposed to the pure mechanics of the thing. So that's what I've tried to do with the copy; appeal to the whimsical and flight-of-fancy side of their target market. I mean, if you're Googling their product, you're already pre-disposed to forking out the cash and just doing it... all you might need to actually do it is for someone to give you a gentle push with some words of encouragement. At least that's what I reckon. Until next time... Fx Anyone can market their own business online, but there are a few tips and tricks to get the best results:
Until next time... Fx |
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