Blog Archives

Creating A Buzz

29/10/2015

Some companies really know how to create a big buzz about themselves which turns into big bucks... here are some tips on how you can try to replicate the results:

Build a sense of exclusivity; by making your product available to only a small set of people just makes everyone want to try it, a great example of this is the Black Box by SampleCo.
Associate your product with something else; partnering your product with another product helps create a scenario in the customers' minds as to when they would need/want your product.
Shock your customers into talking about your product; you know what they say, "any publicity is good publicity".

Until next time...
Fx

Do's and Don'ts

21/10/2015

Anyone can market their own business online, but there are a few tips and tricks to get the best results:

DO use the same language as your customers, i.e. if you're not using the same terminology to describe your product/service, they won't find it.
DON'T just link to your homepage, take them to the exact product/service you're promoting.
DO put your phone number or email on every page; make it as easy as possible for a customer to contact you.
DON'T neglect the sign-up function! Regular communication with visitors/customers keeps you top-of-mind.
DO remember to encourage people for "add on" purchases with phrases like "You Might Like..." or "Other Customers Also Bought..."

Until next time...

Fx

No, not really. Although to be honest, when I think of blogging my first thought is that its almost like writing a journal. Only its one that you hope people actually will read.

I will use this platform as a way of celebrating the wins (yours and mine), as well as sharing any useful information I come across to help you guys improve the way you market/promote your business. And you never know, if I get really low on content, there's a whole world of useless but interesting information that can be explored.

It would be amazing for this to become a true sharing platform, so if you read anything here that you know to be true (or false) in your experience, please comment.

Until next time...

Fx

Creating A Buzz

Do's and Don'ts

Dear Journal...

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