Keeping It Consistent

And we're back!

Over the past few weeks a number of things collided which left me with very little time to keep y'all updated on progress; school holidays, the eCommerce website build and an eCommerce website makeover.

The Miss and Little Mister are back at their respective learning establishments. The eCommerce website makeover went well and working with Bronwyn was fun. And the eCommerce website build is still trucking along, which is what led me to this post...

When marketing your business (or yourself) I have found that consistency is key. 

• You've picked your signature colours? Use them.
• Once you have decided on a font, select it every time you write any collateral. 
• Figured out how you want to speak to your customers? Don't let that particular tone of voice fall silent.
• A particular photography filter really does it for you? Keep filtering those photos.

Websites are no different.

Product images need to be the same size - yes it might take a while to get that sorted, but its worth it when your customer gets an attractive uniform look no matter what they click on whilst online shopping.  Ideally, all your products should have the same background too, but baby steps people, that can be one of the things you work towards.

It's pretty awful to visit a site and see hickeldy-pickeldy product images zig-zagging all over the page. You wouldn't like it at a supermarket, so don't do it on your website.

You might think I'm being way too strict on this but have a think about your favourite online shops. What do they look like? How do they present their products? What do their posts on Facebook look like?

Just because we might be a one (or two) man band with pockets that don't stretch that far doesn't mean we can't present ourselves professionally yet with a charming amount of personality.

Need some help? Let me know!

Until next time...
Fx