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I had a client last year who I struggled with for a couple of reasons, the main one being that I found that they were trying to do too much and it diluted their brand and service.
I tried to encourage them to "keep things simple" and focus on their main service and do it really well, but they weren't having it. It was their belief that five different services they were trying to sell were all part of one big package, and it all made sense if I really thought about it. I did what I could with the budget and time constraints and then just had to walk away knowing that at least I had tried to leave her business in a better state in which I had found it. I have since found out that the business is struggling more so than it was. They continue to focus on the other (and in my opinion, lesser) parts of the business instead of just going big with the one area they seem to do really well at. I feel sad for them that things aren't going their way, I really did hope they would be able to make a better go of it but things just keep dwindling. So, I guess my point for this post is that sometimes more is just too much. Offering a whole bunch of different services doesn't always mean that more clients and more money will come your way. Its better to focus on your core business and really nail it, before trying to diversify. Build your brand and market presence and then who knows, maybe all your other talents will be used on day. Until next time... Fx As mentioned in my rather pitiful previous post, I feel fortunate to have welcomed several new clients into the All Sorted family. The funny thing is that all four of these wonderful newbies are all in the creative sphere; arts and crafts.
Every time I visit one of them, I feel a bit in awe of what they sell/produce. The creativity and ingenuity that surrounds me is spectacular, and I can't help but feel so proud they have chosen me to help them "go loud" about how awesome they are. Three of these clients are well established art, craft and gift shops in Auckland and Wellington, but the one I'm going to talk about here is very small and sweet and has only just come to being earlier this year. CraftyKins is the brainchild of a creative new mum; Anne (the artist) finds seriously cute soft toys and then paints a gorgeous painting of it to sell them as a pair. I may not be describing this very well but its a lovely little business venture for the baby and child market. As this is just a new thing Anne she's trying out, she's started off using Facebook as her platform. I've created her some business cards and branded stickers to put on all of her original artworks but she's holding off on a website for now until she knows how much of a market there is for this kind of thing. If her first few months are anything to go by, I'm pretty sure a CraftyKins website won't be too far away. The main point for this post - other than welcoming CraftyKins on board - is to remind small businesses that you don't have to do everything straight away. Go at your own pace and start off doing things you know you can manage on your own. It's important to learn how to walk before you can run. Good luck Anne, and good luck CraftyKins! Until next time... Fx |
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