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Following on from my recent post, the client gave me what I was waiting for and I've been busy working on bits and pieces to help him and his wife start-up their new start up.
I'm taking care of the design & build of a website that will be super easy for them to manage and maintain themselves. They've chosen a logo concept which I was then able to turn into business cards, which should hopefully be with them as early as next week. As part of the design & build of the site, I had to do a bit of research into the market they're about to enter. I checked out their NZ competitors and also some overseas companies. and I was surprised to see how clinical they all seemed. Given what they're selling (all will be revealed when they're ready to launch), I would have thought selling the dream as opposed to the pure mechanics of the thing. So that's what I've tried to do with the copy; appeal to the whimsical and flight-of-fancy side of their target market. I mean, if you're Googling their product, you're already pre-disposed to forking out the cash and just doing it... all you might need to actually do it is for someone to give you a gentle push with some words of encouragement. At least that's what I reckon. Until next time... Fx Further to my most recent post, y'know the one about being a bit too cheap but in a good way, I am delighted to say that the quote was accepted and I have officially scored myself a new client!!
Thank you Budget Caravans, I won't let you down. Before I really get involved in the process, there is some basic but important information I need from the client. I'm just waiting for him to get back to me with that stuff and and doing my best not to start working on things until I know what's what. It's hard though. Patience is not one of my virtues. I have a bunch of copy ideas I want to flesh out and I have some logo concepts I want to start creating. But I have to stop myself. I am working to a budget on this one, as opposed to an hourly rate. There's no point going down a track that ends up completely wrong. Did I mention I'm not very good at the waiting thing? I'll keep you posted on this one. Until next time... Fx |
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