A Touch Of Whimsy

Following on from my recent post, the client gave me what I was waiting for and I've been busy working on bits and pieces to help him and his wife start-up their new start up.

I'm taking care of the design & build of a website that will be super easy for them to manage and maintain themselves. They've chosen a logo concept which I was then able to turn into business cards, which should hopefully be with them as early as next week.

As part of the design & build of the site, I had to do a bit of research into the market they're about to enter. I checked out their NZ competitors and also some overseas companies. and I was surprised to see how clinical they all seemed. Given what they're selling (all will be revealed when they're ready to launch), I would have thought selling the dream as opposed to the pure mechanics of the thing.

So that's what I've tried to do with the copy; appeal to the whimsical and flight-of-fancy side of their target market. I mean, if you're Googling their product, you're already pre-disposed to forking out the cash and just doing it... all you might need to actually do it is for someone to give you a gentle push with some words of encouragement.

At least that's what I reckon.

Until next time...
Fx